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Designer Bio
Lisa Greenbaum is the creative force behind Greenbaum Clothing Co., a Toronto-based women’s contemporary line for urban professionals. After graduating from The University of Western Ontario with an Honours BA in English, Lisa went on to study Fashion Management at George Brown College. There she acquired a better understanding of the business side of the fashion industry and following graduation in 2001, she immediately started work on her first collection.
“Inspiration comes from my friends and the strength and individuality of the women that surround me. I have the unique experience to have two careers as I also teach and coordinate fitness programs at GoodLife. What was meant to be a source of income when I began my business has flourished to an equal passion. Through both the fashion and fitness industries I have had the pleasure of meeting women from around the world in all facets of life. These are the women that inspire me in both life and creativity. I create clothing for women who are confidant, passionate, dedicated and down to earth. Through fitness I have the opportunity to inspire by promoting health and wellness for the mind and body, through fashion these women inspire me to create well tailored, high quality, contemporary and versatile clothing to suit their lifestyle. I design for these women who come to me at shows and tell me how many compliments they receive whenever they wear my pieces – that is my favorite part of being a designer.” –lisa greenbaum
